I used the above as a social meeja header recently to announce the reissue of Red Square material from the ‘70s.
I like this sort of tone much more than the too often seen ‘really excited to share’, or the really, REALLY horrible ‘This’.
It sidesteps the breathless faux-excitement of ‘brand ambassadorship’, but contains an often-shuffled-off-into-an-unregarded-corner kernel of truth. Namely that there really IS a blizzard of creative output that has been made apparent by the arrival of self-publishing platforms.
However, in almost every way this is (a) good and (b) only to be expected, given what clever little monkeys we are.
Let’s face it, creativity is about the only thing we’ve ever been any good at. There have always been things out there with bigger teeth, faster limbs, greater strength, or a pair of fangs brimful with venom. What we’ve lacked in those departments, we’ve had to make up for by combining together, and asking questions such as ‘what can we do about those big buggers out there with the massive teeth?’ Instantly, creative solutions would be proposed; ‘Saaay, what about dancing round in the manner of one of the massively toothed ones in order to become a massively toothed one in spirit oneself. Would that help…..?’
‘Well, it might just distract the massively toothed one long enough for the rest of us to make a run for it…. So, yeah, why not? Give it a go’.
Once the creative dancer had been satisfactorily consumed, the rest of the ancestors would once again put their heads together, and come up with some new creative ideas…….
Anyway, the result of so much stuff being produced by so many people across the globe means that your particular bit of stuff is likely to appear and be gone in the blink of an eye. One mote amongst billions….
Having a few archival things to upwhaft to Bandcamp at the moment, I just couldn’t resist using the Stakhanovite trope again for another release, this time with a jolly Photoshopped illustration:
‘On hearing of the release of ‘NeverNeverLand’ by Red Square Electric, the global battalions of cultural workers briefly pause their ceaseless toil in the culture mines to hold a 15 millisecond March Of Comradely Joy’.
By the bye, if you happen not to be a Soviet-era Kremlin watcher, you might be unfamiliar with the term ‘stakhanovite’. Here’s a bit of useful Wiki regarding the celebrated Soviet worker, Aleksei Grigorievich Stakhanov, and the movement that he inspired.